4.8/5 Based on 12,369+ Reviews

Winifred | Pleated Floral Maxi Dress

£39.95 Regular price £200.00 Sale price Save 80%
/

Free Royal Mail Shipping 
60 Days Money-Back Guarantee
Buy 2 get 10%, buy 5+ get 25%
LIMITED FOUNDER SALE
Color Yellow
Color
Size
Size
Only few stocks remaining
Payment methods: Afterpay, American Express, Apple Pay, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, UnionPay, Visa

Founder Bundle Deals


Stack & save across all styles. Discount auto-applies at checkout.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5+ pieces Extra 25% off

If you can add it to cart, it's still in stock.

Certain invitations call for something truly unforgettable. Enter Winifred, a masterclass in romantic elegance. Designed with a beautifully draped off-the-shoulder neckline and dramatic sleeves, this maxi dress creates a striking silhouette. The flowing, finely pleated fabric moves with effortless grace, while the sparkling centre embellishment adds a touch of evening glamour.

It is the ultimate choice for destination weddings, elegant garden parties, and glamorous holiday evenings.

Winifred | Pleated Floral Maxi Dress in Yellow

Why You'll Love It

  • Artful Pleating: Finely crafted folds create beautiful texture and fluid movement.
  • Elegant Neckline: The sweeping off-the-shoulder cut frames the collarbones beautifully.
  • Statement Embellishment: A striking detail down the bodice adds an undeniable touch of luxury.
  • Dramatic Slit: A high front split offers ease of movement and a modern, feminine edge.

Winifred | Pleated Floral Maxi Dress in Blue

Fit and Feel

Cut from a lightweight, breathable fabric blend, Winifred drapes flawlessly across the figure. The relaxed yet tailored fit ensures you remain entirely comfortable from the first pour of champagne to the final dance.

Style it with metallic strappy heels and a bold clutch bag to let the dress take centre stage.

Every By Willa order ships free across the United Kingdom

No minimum, No exceptions. You'll receive a Track & Trace code by email, so you always know exactly where your package is.

I want you to love what you ordered. If something isn't right, the fit, the colour, anything, you can return it within 60 days of delivery.

Just reach out to us first at hello@by-willa.com and let us know what happened so we can make it easy for you.

Over 10,200 English women have rated By Willa five stars for fast shipping, real quality, and a service team that actually shows up.

Your satisfaction isn't a policy, it's the whole point.

Join 13,000+ English women
who found their confidence.

Don't just take my word for it

Excellent 4.8

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

}

Willa's Bundle Deal.

The more you love, the more you save.

The Willa community gets exclusive access to our Founder's Bundle Deals - extra savings stacked on top of our already-reduced Founder's Sale prices. This is the best deal we offer, full stop.

Whether you're treating yourself, gifting someone you love, or finally building the wardrobe you've been putting off - today is the moment. These are the pieces women keep coming back for.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5 or more Extra 25% off

These bundles are part of the Founder's Sale, once it ends, this pricing goes with it. We don't do restocks, and we don't bring prices back.

At By Willa, when a style sells out, it's gone for good.

Stock is limited. Now is the time.

Combine & get extra % off!

Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free UK Shipping

We make shopping effortless with Free delivery anywhere in the United Kingdom on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.

Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free UK Shipping

We make shopping effortless with Free delivery anywhere in the United Kingdom on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.