4.8/5 Based on 12,369+ Reviews

Fleuria | Effortless Elegance in Every Step

£35.95 £180.00 Save 80%
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Buy 2 get 10% Extra Discount
LIMITED FOUNDER SALE
Color — Multi flowers
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Only few stocks remaining
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Founder Bundle Deals

Stack & save across all styles. Discount auto-applies at checkout.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5+ pieces Extra 25% off

If you can add it to cart, it's still in stock.

Where Bohemian Charm Meets Flattering Sophistication

Imagine a dress that moves as gracefully as you do—flowing, lightweight, and effortlessly elegant. The Fleuria™ Dress is designed for women who embrace their natural beauty with confidence. Whether you’re strolling on the beach, enjoying a summer festival, or heading out for a casual evening, this dress wraps you in timeless charm and feminine allure.



Light & Airy Fabric
Crafted from breathable, soft material, ensuring all-day freshness and comfort.

Flattering, Flowing Fit
Designed to drape beautifully, accentuating your figure while offering complete freedom of movement.

Boho-Chic Elegance
Delicate details like lace accents, subtle ruching, and intricate patterns create a uniquely romantic look.

Versatile for Any Occasion
A perfect choice for vacations, casual outings, or dreamy summer evenings—effortless and timeless.



Step into the  Fleuria™  Dress and embrace effortless beauty, wherever your journey takes you.

Stock is running low—order now and bring elegance to your wardrobe!

Every By Willa order ships free across the United Kingdom

No minimum, No exceptions. You'll receive a Track & Trace code by email, so you always know exactly where your package is.

I want you to love what you ordered. If something isn't right, the fit, the colour, anything, you can return it within 60 days of delivery.

Just reach out to us first at hello@by-willa.com and let us know what happened so we can make it easy for you.

Over 10,200 English women have rated By Willa five stars for fast shipping, real quality, and a service team that actually shows up.

Your satisfaction isn't a policy, it's the whole point.

Join 13,000+ English women
who found their confidence.

Don't just take my word for it

Excellent 4.8

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

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Willa's Bundle Deal.

The more you love, the more you save.

The Willa community gets exclusive access to our Founder's Bundle Deals - extra savings stacked on top of our already-reduced Founder's Sale prices. This is the best deal we offer, full stop.

Whether you're treating yourself, gifting someone you love, or finally building the wardrobe you've been putting off - today is the moment. These are the pieces women keep coming back for.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5 or more Extra 25% off

These bundles are part of the Founder's Sale, once it ends, this pricing goes with it. We don't do restocks, and we don't bring prices back.

At By Willa, when a style sells out, it's gone for good.

Stock is limited. Now is the time.

Combine & get extra % off!

Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free UK Shipping

We make shopping effortless with Free delivery anywhere in the United Kingdom on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.

Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free UK Shipping

We make shopping effortless with Free delivery anywhere in the United Kingdom on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.