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Firi | Floral V-Neck Flowy Midi Dress
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Firi is the kind of dress that stops you mid-scroll and makes you reach for your basket without a second thought. Built around a relaxed, flowy silhouette and a flattering V-neckline, this summer midi dress was made for rooftop dinners, weekend brunches and garden parties where you want to look effortlessly put-together. Available in light blue, green, red, black and white, there is a colourway for every mood and every occasion.

Why You'll Love It
- Bold Floral Print:A vivid all-over floral pattern brings energy and personality to every silhouette, making Firi impossible to overlook in a crowd.
- Flattering V-Neckline:The graceful V-neckline elongates the neck and frames the face, adding a subtly sophisticated edge to the relaxed shape.
- Five Colour Options:Choose from light blue, green, red, black or white to suit your personal style, whether you lean towards bold or understated.
- Flowy Relaxed Fit:A generously cut body skims rather than clings, keeping you cool and at ease from the first hour to the last dance of the evening.

Fit and Feel
Firi is cut in a relaxed fit that falls gracefully from the shoulders to a midi hem. The fabric drapes with a natural fluidity that moves with you rather than against you, giving the dress an airy, effortless feel throughout the day.
Pair Firi with strappy block-heeled sandals and a woven clutch for a polished evening look, or dress it down with white flat mules and delicate gold hoop earrings for a sunny daytime outing.
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