Name: Helena | Lace Puff Sleeve Midi Dress
Brand: By Willa
SKU: BW-1022-PUR-S
Price: 37.95 GBP
Availability: InStock

£37.95 £190.00 Save 80%

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Color — Purple

Purple

Orange

White

Pink

Size

Size Guide

Measure over your underwear with the tape level and relaxed. These are body measurements, not garment measurements. Between two sizes? We recommend sizing up.

Size	UK	Bust (cm)	Waist (cm)	Hip (cm)
S	8-10	84-88	66-70	90-94
M	10-12	88-92	70-74	94-98
L	12-14	92-97	74-79	98-103
XL	16	97-102	79-85	103-108

All measurements in cm.

Measurements are approximate and taken by hand — allow 1-2 cm variation.

Only few stocks remaining

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If you can add it to cart, it's still in stock.

It starts with the intricate lace. Helena is designed for days when you want to feel effortlessly put together. With striking cut-out detailing and voluminous puff sleeves, this piece strikes the perfect balance between romantic charm and modern sophistication. It gently skims the figure, offering a silhouette that feels both refined and easy to wear.

Whether you are attending a sunlit garden party, enjoying a weekend brunch, or heading out for an elegant evening, this is the dress you will reach for.

Helena | Lace Puff Sleeve Midi Dress in Purple

Why You'll Love It

Intricate Lace: Beautifully detailed patterns bring artisanal elegance to your wardrobe.
Statement Sleeves: Proportioned puff sleeves add just the right amount of romantic volume.
Flattering Fit: Tailored to hug your curves gently without ever feeling restrictive.
Breathable Design: Crafted to be light and airy, keeping you cool on warm summer days.

Helena | Lace Puff Sleeve Midi Dress in Orange

Fit and Feel

Cut from a structured yet lightweight lace, this dress holds its shape while remaining soft against the skin. The high neckline flows seamlessly into a softly flared hem, creating a drape that is endlessly flattering.

Style it with fresh white trainers for a playful daytime look, or elevate it with strappy heels for your next event.

Every By Willa order ships free across the United Kingdom

No minimum, No exceptions. You'll receive a Track & Trace code by email, so you always know exactly where your package is.

I want you to love what you ordered. If something isn't right, the fit, the colour, anything, you can return it within 60 days of delivery.

Just reach out to us first at hello@by-willa.com and let us know what happened so we can make it easy for you.

Over 10,200 English women have rated By Willa five stars for fast shipping, real quality, and a service team that actually shows up.

Your satisfaction isn't a policy, it's the whole point.

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I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

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The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

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I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

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Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

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Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

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Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

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Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

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Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

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Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

Verified

Jennifer R.

Verified

Rachel S.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

Verified

Jennifer R.

Verified

Rachel S.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

Verified

Jennifer R.

Verified

Rachel S.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

Verified

Diana W.

}

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Helena | Lace Puff…

£190.00 £37.95 Save 80%

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Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.

Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free UK Shipping

We make shopping effortless with Free delivery anywhere in the United Kingdom on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.