4.8/5 Based on 12,369+ Reviews

Bethany | A-Line Maxi Dress – Floral Print Women

$54.95 Regular price $110.00 Sale price Save 50%
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LIMITED FOUNDER SALE
Colour White & Blue
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Size
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Limited stock during the Founders Sale ✨
Payment methods: Afterpay, American Express, Apple Pay, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, UnionPay, Visa

Founder Bundle Deals


Stack & save across all styles. Discount auto-applies at checkout.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5+ pieces Extra 25% off

If you can add it to cart, it's still in stock.

The floor-length floral maxi for weddings that call for something special

When the invitation reads "formal" or "black-tie optional," a midi doesn't quite cut it — but you still don't want to feel overdressed or uncomfortable through a long day of photos, ceremony, drinks and dinner. This floral A-line maxi is built exactly for that moment: floor-skimming, genuinely flattering, quietly elegant, and completely wearable from the first confetti shot to the last song.

The A-line cut falls softly from the waist into a graceful, flowing silhouette that photographs beautifully in full-length shots. The floral print brings romance and warmth without veering into bridal territory, and the fabric moves with you — ideal for ceremonies that drift into evening receptions and dancing.

Why it belongs at formal weddings

  • Floor-length A-line cut: Elegant, dramatic and universally flattering on every shape.
  • Soft floral print: Occasion-ready without competing with the bride.
  • V-neckline: Sophisticated, bare-shoulder-friendly and easy to accessorise with statement jewellery.
  • Flowing skirt: Moves beautifully through the ceremony, drinks reception and first dance.
  • Day-to-evening fabric: Stays crisp through a full day of photos, sit-down meals and late-night dancing.
  • Forgiving fit: Comfortable after wedding breakfasts and long dinners — no pinch, no pull.

Perfect for

Formal weddings · evening receptions · black-tie optional dress codes · country house and cathedral weddings · mother of the bride and mother of the groom outfits · golden and silver anniversaries · civil partnership ceremonies · charity galas.

Style with strappy heeled sandals and a small clutch for ceremony-to-reception ease, add a silk wrap or tailored shawl for cooler evening receptions, and finish with statement earrings — the V-neckline is designed to showcase them.

Size Bust (cm/in) Waist (cm/in) Length (cm/in)
XS 88 / 34.6 72 / 28.3 133 / 52.36
S 92 / 36.2 76 / 29.9 134 / 52.76
M 96 / 37.8 80 / 31.5 135 / 53.15
L 100 / 39.4 84 / 33.1 136 / 53.54
XL 104 / 40.9 88 / 34.6 137 / 53.94
2XL 108 / 42.5 92 / 36.2 138 / 54.33

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No minimum, No exceptions. You'll receive a Track & Trace code by email, so you always know exactly where your package is.

I want you to love what you ordered. If something isn't right, the fit, the colour, anything, you can return it within 60 days of delivery.

Just reach out to us first at hello@by-willa.com and let us know what happened so we can make it easy for you.

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Excellent 4.8

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

I was so nervous ordering online, but By Willa completely won me over. My Addison Linen Suit arrived in 4 days, the fabric is absolutely gorgeous, and it fits like it was made for me.

Verified

Sarah M.

The photos don't do it justice! Super flattering, and the quality for the price is unreal. I ordered a medium and it fits perfectly, not too tight, not too baggy. Already added two more colors to my cart!

Verified

Jennifer R.

I needed a polished outfit for an important job interview and found the Addison Linen Suit in light blue. I got the job AND multiple compliments. The fabric is breathable, it doesn't wrinkle easily, and the cut is very flattering.

Verified

Rachel S.

I bought the Alessandra Maxi Dress for my daughter's outdoor wedding and I received so many compliments. At 57, I sometimes struggle to find things that feel both elegant and age-appropriate, this dress was perfect.

Verified

Michelle T.

Okay, I ordered the Adriana Sweatshirt on a whim and now I wear it literally every weekend. It's incredibly soft, washes beautifully, and the fit is relaxed without looking sloppy.

Verified

Ashley D.

As a plus-size woman, finding cute clothes that actually fit is a constant struggle. The Alexandra Cardigan fits me perfectly at a 3XL, the sleeves are long enough, the shoulders sit right, everything! I'm so grateful for a brand that actually thinks about us.

Verified

Patricia L.

Honestly, the price is SO reasonable for how put-together it looks. Shipping was fast and the packaging was really cute too. Will 100% order again.

Verified

Lauren K.

I bought the Sweater as a little treat-yourself moment and it is absolutely worth every penny. It's the softest thing I own, I keep reaching for it over everything else in my wardrobe. Runs true to size, washes well, zero pilling after multiple washes. By Willa, thank you!

Verified

Diana W.

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The Willa community gets exclusive access to our Founder's Bundle Deals - extra savings stacked on top of our already-reduced Founder's Sale prices. This is the best deal we offer, full stop.

Whether you're treating yourself, gifting someone you love, or finally building the wardrobe you've been putting off - today is the moment. These are the pieces women keep coming back for.

Buy 2 pieces Extra 10% off
Buy 3 pieces Extra 15% off
Buy 4 pieces Extra 20% off
Buy 5 or more Extra 25% off

These bundles are part of the Founder's Sale, once it ends, this pricing goes with it. We don't do restocks, and we don't bring prices back.

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Hassle-free Returns

If you don't like your order or it isn't the perfect fit, you can send it back within 60 days of delivery

Free US Shipping

We make shopping effortless with Free delivery anywhere in the United States on all orders

Secure Payment

Your payment information is processed securely

Excellent Service

Enjoy peace of mind knowing my dedicated customer service team is, ready to assist with any question or concern to make your experience truly seamless.