{"product_id":"firi-floral-v-neck-flowy-midi-dress","title":"Firi | Floral V-Neck Flowy Midi Dress","description":"\u003cp\u003eFiri is the kind of dress that stops you mid-scroll and makes you reach for your basket without a second thought. Built around a relaxed, flowy silhouette and a flattering V-neckline, this summer midi dress was made for rooftop dinners, weekend brunches and garden parties where you want to look effortlessly put-together. Available in light blue, green, red, black and white, there is a colourway for every mood and every occasion.\u003c\/p\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/1420\/8582\/files\/326_480x480.png?v=1727143939\"\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Floral Print:\u003c\/strong\u003eA vivid all-over floral pattern brings energy and personality to every silhouette, making Firi impossible to overlook in a crowd.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering V-Neckline:\u003c\/strong\u003eThe graceful V-neckline elongates the neck and frames the face, adding a subtly sophisticated edge to the relaxed shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive Colour Options:\u003c\/strong\u003eChoose from light blue, green, red, black or white to suit your personal style, whether you lean towards bold or understated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlowy Relaxed Fit:\u003c\/strong\u003eA generously cut body skims rather than clings, keeping you cool and at ease from the first hour to the last dance of the evening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0787\/1420\/8582\/files\/326_480x480.png?v=1727143939\"\u003e\u003ch3\u003eFit and Feel\u003c\/h3\u003e\u003cp\u003eFiri is cut in a relaxed fit that falls gracefully from the shoulders to a midi hem. 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